The time will come for all brands to dissociate from this administration. Based on the pictures of young men marching, it won’t be too long before polo shirt companies will disavow white nationalism. Somewhere, a public relations agency for Poly by Ralph Lauren and/or Lacoste is in the middle of a heated debate about if and when to change the name of their tennis whites.
From candy conglomerates to e-commerce giants like Etsy and AirBnB, there has been a steady stream of brands taking a stand against the president. Or at least tweeting that they have.Earlier this year, New Balance, the running shoe company had to clarify whether they were, as claimed by some, the official shoe of white supremacy. Now, New Balance was once the unofficial show of “these are the sneakers I can afford.” But they’ve moved up in the world. They’re now the semi-official (as decided by me) show of Wearing Heels At the Office But Not On The Way.But like, the official shoe of white people? Nah. Racist footwear depends on what the racist is doing. Flip-flops aren’t inherently racist unless they’re being worn by a non-Indigenous person who is also wearing a headdress at a music festival. Then, yes, those are racist flip-flops.Increasingly companies and brands are making the connection between the American administration and the racists who support it.
It's all coming down around Donald's ears. And the only thing he knows how to do is go to war -- with everybody. Soon the derisive laughter will be universal.
Image: Mane 'n Tail