Eyes On The Prize

COVID exposed the inequalities in our system. Now it is exacerbating them. Frances Ryan writes in The Guardian:

There are times in which it feels as if we are running two worlds in parallel. Billionaires have seen their fortunes hit record highs during the pandemic, seeing their wealth climb by 27%. Meanwhile, living standards have plunged for some of the UK’s poorest families. Research by Save the Children shows those already struggling are financially even worse off since lockdown: 60% have had to cut down on meals, and more than a third have turned to charity for food and clothes.

It is a longstanding feature of a rigged system: while the poorest suffer in a crisis, the wealthiest profit from it. This was highlighted in the aftermath of the financial crash, and is all the more relevant as coronavirus spreads. And yet the truth of inequality in the UK does not necessarily cut through to the public. Recent research by Tax Justice found that while 72% of Labour voters felt that billionaires shouldn’t exist alongside foodbanks, just 52% of the public as a whole agreed. It’s not that people don’t support higher taxes on wealth – they overwhelmingly do, and this has only increased during the pandemic – but that many feel alienated by “divisive” anti-wealth language and see the accumulation of money as a moral positive in providing security.

This is where the language we use becomes seminal:

The language we use is going to be vital in this. Faced with upsetting social problems, the left instinctively provides details of them – I’ve done this many times myself – but this can often be counterproductive. Research by the Frameworks Institute shows framing problems in terms of a crisis feeds a sense of fatalism. Far from a wake-up call to inspire action, this sort of language is more likely to dampen engagement. This doesn’t mean we should stop talking about social ills. As child poverty rockets across the Midlands and the north of England, explaining the scope – and causes – of the damage we see is vital. But we have to balance highlighting the problems with proposing solutions to them.

I’ve often said that the greatest challenge the left has is convincing people that better things are possible. Cynicism, as much as rightwing ideology, is what blocks change. One very simple thing that progressive groups are encouraging critics of the Tories to do is to say “this government” rather than “the government”, when they issue attack lines. With trust in politicians low, such strategies help keep open the possibility that a better government can change lives.

During the Civil Rights Movement in the United States, African Americans kept repeating, "Keep your eyes on the prize." In this very difficult moment, we should do the same.

Image: PictureQuotes.com