The Cornerstone

Sean Illing writes that we live in an age of "manufactured nihilism:"

The issue for many people isn’t exactly a denial of truth as such. It’s more a growing weariness over the process of finding the truth at all. And that weariness leads more and more people to abandon the idea that the truth is knowable.

I call this “manufactured” because it’s the consequence of a deliberate strategy. It was distilled almost perfectly by Steve Bannon, the former head of Breitbart News and chief strategist for Donald Trump. “The Democrats don’t matter,” Bannon reportedly said in 2018. “The real opposition is the media. And the way to deal with them is to flood the zone with shit.”

Bannon and others have been extraordinarily successful in achieving that goal:

As he explained in a 2017 Conservative Political Action Conference talk, he sees Trump as a stick of dynamite with which to blow up the status quo. So “flooding the zone” is a means to that end. But more generally, creating widespread cynicism about the truth and the institutions charged with unearthing it erodes the very foundation of liberal democracy. And the strategy is working.

Bannon's strategy turns traditional propaganda on its head:

For most of recent history, the goal of propaganda was to reinforce a consistent narrative. But zone-flooding takes a different approach: It seeks to disorient audiences with an avalanche of competing stories.

And it produces a certain nihilism in which people are so skeptical about the possibility of finding the truth that they give up the search. The fact that 60 percent of Americans say they encounter conflicting reports about the same event is an example of what I mean. In the face of such confusion, it’s not surprising that less than half the country trusts what they read in the press.

He didn't invent the strategy. That honour falls to Vladimir Putin:

Bannon articulated the zone-flooding philosophy well, but he did not invent it. In our time, it was pioneered by Vladimir Putin in post-Soviet Russia. Putin uses the media to engineer a fog of disinformation, producing just enough distrust to ensure that the public can never mobilize around a coherent narrative.

Back in October, I spoke to Peter Pomerantsev, a Soviet-born reality TV producer turned academic who wrote a book about Putin’s propaganda strategy. The goal, he told me, wasn’t to sell an ideology or a vision of the future; instead, it was to convince people that “the truth is unknowable” and that the only sensible choice is “to follow a strong leader.”

One major reason for the strategy’s success, both in the US and Russia, is that it coincided with a moment when the technological and political conditions were in place for it to thrive. Media fragmentation, the explosion of the internet, political polarization, curated timelines, and echo chambers — all of this allows a “flood the zone with shit” strategy to work.

The role of “gatekeeping” institutions has also changed significantly. Before the internet and social media, most people got their news from a handful of newspapers and TV networks. These institutions functioned like referees, calling out lies, fact-checking claims, and so on. And they had the ability to control the flow of information and set the terms of the conversation.

Today, gatekeepers still matter in terms of setting a baseline for political knowledge, but there’s much more competition for clicks and audiences, and that alters the incentives for what’s declared newsworthy in the first place. At the same time, traditional media outlets remain committed to a set of norms that are ill adapted to the modern environment. The preference for objectivity in political coverage, in particular, is a problem.

As Joshua Green, who wrote a biography of Bannon, explained, Bannon’s lesson from the Clinton impeachment in the 1990s was that to shape the narrative, a story had to move beyond the right-wing echo chamber and into the mainstream media. That’s exactly what happened with the now-debunked Uranium One story that dogged Clinton from the beginning of her campaign — a story that Bannon fed to the Times, knowing that the supposedly liberal paper would run with it because that’s what mainstream media news organizations do.

In this case, Bannon flooded the zone with a ridiculous story not necessarily to persuade the public that it was true (although surely plenty of people bought into it) but to create a cloud of corruption around Clinton. And the mainstream press, merely by reporting a story the way it always has, helped create that cloud.

The mainstream press covered the story to present both sides -- which used to be the cornerstone of objectivity. But objectivity is no longer the cornerstone of good journalism. It's truth -- plain and simple.

Image: CAS